My Trailer Ideas

The first thing I needed to decide was the genre of the film trailer which I already had an idea on. I chose to make it a horror/thriller trailer because I have always liked horror films and it would be fun making a trailer for one.After choosing the genre, I had to choose what kind of path I wanted to go down within horror/thriller. I brainstormed categories.

After brainstorming, I realised which category and what kind of films that I have seen the most of and what I knew most about. This helped me choose my storyline because it convinced me to go into what im most familiar with, which was the supernatural category.

So knowing what my genre and category was, i researched some supernatural based films. I came across some good ones that  inspired me like  the trailer for Paranormal Activity and Tormented.

Conventions of a trailer

Conventions of trailers include a voice over. A voice over is used to help give the audience a grasp of the storyline of the film. In trailers, they usually establish the genre of the film, so that it will attract their target audience. Actors are shown as well because people will be more encouraged to go watch the film if they have an actor that they like to watch in the film.
Trailers also give you details about the film like release date, title, credits etc.

The trailer 'Piranha 3D' shows you that is an thriller/horror film with the music being jumpy and builds tension. The film also shows its unique selling point which is that its in 3D,  as its in the title.  The target audience is established as they show a party at the beach, full of teenagers and young adults. The pace of the trailer is quick with quick editing. There is dialogue throughout the trailor, with quotes from the film being used. Credits are also used, with  a rhetorical question being used 'Can You Swim' as well as giving information about release date, producers and directors.    Watch the Piranha 3D trailer here

The purposes of a trailor

There are a few reasons why trailors are used.
Trailors are used for advertisement. It gets the film out in public so people will hear about it through television, cinema or even the internet.
Its also to attract the target audience and draw them into watching the film by making the film look as attractive as possible.
Trailors are used as a teaser as well.  To give the audience a taster of the film and ultimately try to get people to want to see the film.