My Evaluation

 My trailer uses as well as  challenges conventions of real horror trailers. This was done so that while the trailer is recognised as a horror film, it still differs in some way  to other conventional horrors. The firs half of my trailer is in black and white, this is to show sadness of the main characters life and how he has no life.

 The first important shot that was done was the opening shot where it sends out a message of what the main character is like. The shot starts with him walking by himself with his head down, this signals that he is a bit of a loner and uncomfortable while walking past a group of kid. Also in the same shot, it introduces and establishes the 'villains'.  You recognise the 'villains' because they suddenly attack the main character.













Another important shot is the low shot  where the bullies are kicking into main character on the floor. This shot is supposed to show the scene from the main characters view this helps make the audience feel empathy and get on the main characters side to make him the 'hero' of the film.

This next shot is quite a crucial part of the trailer as it is the part where the twist and complication occurs. This is shown by a mid shot of the main character being pushed down  from the top of the stairs.

The next two shots are also really important as its where the victim becomes the hero and his life changes. You can tell this because the first shot is still in black and white as hes down and looking unconscious. Then suddenly it changes with the lighting changing to brightness and him raising his head and opening his eyes. The brightness signifies the ghostly effect of him coming back.

The next collection of shots is to show the main character getting revenge on the bullies. These shots were right next to each other and I wanted to make these shots were quicker because it is the climax of the trailer so tension needs to be created so they were quickly edited. Also it is quite unexpected the way it jumps into the murdering, which is one crucial part of a horror trailer, unexpectedness.

This last shot of my trailer  is like the symbol of my film. When the trailer ends, this is the last image you see and this was done purposely because I want it to be the image of my film. Though I didn't use it for my poster,   I did use the image for the magazine cover, so the image gets to the audience even more. The reason I want this to be the image of my film is because it lets the audience know the main character and even has a creepy look to it despite the bright colours.

My trailer does link with my poster and magazine cover. It is important that they do so that they all look relevant to each other and  all create the same image of the film. My poster though, is darker than my magazine cover yet I still used the same colour and similar type of font. The dominant colours are red and black, the conventional colours of a horror for blood and darkness.

The research done into the magazine and poster was very useful and worthwhile because I wasn't certain of typical conventions of a poster or a magazine. I made sure I looked at posters and magazines that are  as closely related to my trailer as possible.

I decided to use an image from my actual trailer for both my magazine and poster. I did this for my magazine because I really like the image I used and  wanted it to be the face and image of my product because it shows the audience who is the main character and gets him in the spotlight and also it does have a creepy look to it to show the genre of the film despite the bright colours. The magazine cover needed to cover the essential aspects that make a magazine what it is so with large help from the magazine research I did, I added things like issue date, competitions and prizes, exclusive interviews and obviously a big image of my front cover film. The poster images were used from my trailer so that it is closely related to each other. The poster is really dark with a completely black background and red font which was a bit inspired by a bit of research I did. It was from the poster of the horror film 'Tormented' because this film is very similar to mine and it is aimed at the same audience as mine so it is very relevant to my product. However, there are parts of the poster which was from my initiative, like the clouds and blood dripping. This was done so that is shows that blood will fall and it is from the clouds, so that it will fall on everyone.

Audience research was an important part of my work, this helps for me to be aware if I am reaching goals of what a horror trailer should be like and if I am reaching my target audience. The audience is the most important factor for any film or trailer because they decide if the product is successful. So when doing my research, I grouped together a number of people that I would consider to be in my target audience. They would typically be a teenager in the range of 15- 19. This is because my whole trailer is based on teenage school kids. I got this group to watch my trailer, and give me any type of feedback they wanted. I did get a bit of criticism but that is all part of the process of developing your product so you know what needs to be improved. So I took it all on board and made changes to my products. This was  a really important step into reaching my final product.